Good Taste TV
With partners Wax Interactive, Currawong dveloped a cost effective campaign that would take the magazine brand onto TV.
Developed as an infomercial, we brought together the magazine and an advertiser's product, tied the knot with a recipe, all presented by the mag's editor.
The publisher paid for the production, the advertiser purchased the media and the sale of Choc Ripple biscuits and the magazine went through the roof. The campaign was extended to sister magazine, Super Food Ideas.